Riverside Community College

PDF, 12 Pages
Code: HE48RIVER
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Hard Copy, 12 Pages
Code: HE48RIVER
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Permission to Reprint, 12 Pages
Code: HE48RIVER
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With state funding based on enrollment figures, President Charles Kane must devise a strategy for increasing retention rates. His plan calls for student centeredness, teaching excellence, a positive learning environment, and a sense of history. Each area is discussed. The case outlines the effects and the problems with Kane's plan.

Subjects: Marketing Strategy, Retention
Setting: Public, Community College

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