Adelphi University (B)
PDF, 2 Pages
Code: HE06ADELPB
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Hard Copy, 2 Pages
Code: HE06ADELPB
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Permission to Reprint, 2 Pages
Code: HE06ADELPB
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This case updates Adelphi's marketing campaign, and briefly discusses student and faculty reactions to the campaign and admissions procedures at Adelphi. The case also provides financial data on Adelphi.
Subjects: Marketing, Advertising
Setting: Small Private
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Adelphi University (A)