The Kentucky Appropriations Process (B)

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Mercer reacts publicly to the criticisms detailed in the mailing and creates a strategy to gain support at the Georgia Baptist Convention in order not to lose control of the board. Their plan is successful and, for at least a year, the current board and administration remains in control. However, contacts in area church-es
indicate that the political fundamentalists are regrouping.

Subjects: Public Relations, Strategy Formulation, Publicity
Setting: Large Private

Also available: The Kentucky Appropriations Process (A)


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