Adelphi University (A)

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Permission to Reprint*, 26 Pages
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Upon arriving as president of Adelphi, Peter Diamandopolous develops an innovative advertising campaign to bring the university national recognition. The case provides information about the university's competition as well as examples of advertisements from both Adelphi and its number one competitor, Hofstra University.

Subjects: Marketing, Advertising
Setting: Small Private

Also available: Adelphi University (B)

*Permission to reprint can only be purchased after the actual case has been purchased as a PDF or hard copy.

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