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Marketing


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Adelphi University (A)

Upon arriving as president of Adelphi, Peter Diamandopolous develops an innovative advertising campaign to bring the university national recognition.

Adelphi University (B)

This case updates Adelphi's marketing campaign, and briefly discusses student and faculty reactions to the campaign and admissions procedures at Adelphi.

Alewife Community College

Administrators at Alewife must develop a plan to market the newly-created community college.

Riverside Community College

With state funding based on enrollment figures, President Charles Kane must devise a strategy for increasing retention rates.

The Arthroscopy Seminar

UCLA Extension's previously successful Arthroscopy Seminar is facing declining enrollments, more competition, and reduced revenues.

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